WTF... why on earth would anyone need a deodorant which lasts 48 hours? Are the very companies who are trying to make us all smell nice and fresh now trying to take us back to Victorian times by telling us it's OK not to wash because their chemicals will mask the smell? I certainly don't want to go 48 hours without a wash.... but then again, is that really what the manufacturers want? I think not - after all, that would mean halving their sales wouldn't it. So what is the point of 48 hour deodorants then? Well, it must be better than one that lasts a mere 36 hours musn't it? Errr... no. Could it be that people aren't seduced by 'drier, fresher, no white marks, anti fungal, attracts all the beautiful babes' marketing and they need a new angle? Hmmmm.... thats more like it isn't it.... But do the advertisers really believe we don't see through the crap and still reach for the same brand we've used since we were 15? Well they must do. I wonder how much of the price of your favourite deo goes on paying for some advertising company to make claims which may well be true, but have no bearing on whether or not you buy the stuff??
